Judy Nguyen

A Social Media Strategist is responsible for developing and executing comprehensive social media strategies that align with a company’s overall marketing goals. This involves researching target audiences, analyzing social media trends, and using insights to create content that resonates and drives engagement.

A Social Media Strategist works closely with creative teams to produce relevant, on-brand content, manages social ad campaigns, and monitors performance metrics to optimize future efforts.

Key Responsibilities:

• Strategy Development: Crafting long-term social media plans that increase brand awareness and audience engagement.
• Content Planning: Collaborating with content creators to produce engaging posts, videos, and ads that resonate with the target audience.
• Performance Monitoring: Using social media analytics tools to track and evaluate campaign effectiveness, adjusting strategies as needed.
• Audience Insights: Analyzing audience behavior and trends to inform content and campaign decisions.
• Platform Expertise: Keeping up with platform updates (e.g., Facebook, Instagram, LinkedIn, TikTok) and best practices to maximize impact.
• Ad Campaigns: Managing paid social campaigns to increase reach, drive traffic, and improve ROI.

A Social Media Strategist is a key player in the digital marketing landscape, responsible for creating and executing strategies that help brands connect with their target audiences across social platforms.